SCOOP: Yash Raj Films inks a 4 week deal with Amazon for Bunty Aur Babli 2, Prithviraj, Jayeshbhai Jordaar and Shamshera : techkashif

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Bollywood Hungama not too long ago reported how Aditya Chopra turned down a deal working into 100s of crores to promote his complete slate to an OTT large for direct to digital premiere. We additionally knowledgeable our esteemed readers in regards to the producer’s dedication for the exhibition sector by holding again on the slate for the theatrical medium. And now we’ve got obtained one other unique scoop.

“Aditya Chopra has immense religion within the theatrical medium and therefore, he was all prepared to observe the traditional 8 week window between theatrical and OTT launch. Nonetheless, when the nationwide chains put out an announcement about them being alright if movies go for a premium 4 weeks after their theatrical launch, he felt it was solely smart enterprise resolution to observe the norm. Your complete trade has taken a 4 week window and seeing the appearance of a brand new period, Adi and his staff too have signed a cope with Amazon Prime conserving a 4 week window in thoughts,” a commerce supply knowledgeable Bollywood Hungama.

The supply additional added that Adi has fetched a premium quantity over and above the pre present 8 week window deal. His upcoming movies – Bunty Aur Babli 2, Prithviraj, Jayeshbhai Jordaar and Shamshera will premiere on the digital world 4 week after their theatrical launch. “Nonetheless, he has reserved the largest movies from his slate – Tiger 3 and Pathan – for an 8 week window as issues stand right this moment, as they want to launch in direction of the top of 2022. He additionally feels the 2 movies deserve an unique theatrical window to amp the exclusivity of huge display leisure,” the supply added.

The primary from YRF 50 slate – Bunty Aur Babli 2 is gearing up for a theatrical launch on November 19.

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Extra Pages: Bunty Aur Babli 2 Field Workplace Assortment

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