Sagarika Ghatge Launches Her Maiden Fashion Label Akutee : techkashif – techkashif


Sagarika Ghatge’s public appearances have at all times caught the flamboyant of the viewers due to her basic sense of favor and minimalistic dressing. Her regal appears to be like have typically acquired style connoisseurs speaking. Appears to be like just like the actress is able to spill the beans on what makes her modern.

Launching her maiden label – Akutee – as an entrepreneur, Ghatge kicks off the enterprise with a particular assortment of beautiful sarees and salwar kurtas. The items within the assortment are a mirrored image of a bygone period that’s trapped in time. The theme of the gathering is basic class and is impressed by the ladies in her household.

Speaking about it, she says, “My first assortment could be very particular to me because it has been curated and created by my mom, who has been my supply of inspiration for Akutee. Some items are hand-painted by her making them a novel piece of artwork. She has designed a lot of the motifs for the block printed materials, subsequently, placing her stamp of inventive class on each outfit.” The challenge sees her collaborate along with her mom Urmila Ghatge, to whom she dedicates the label. She provides, “A woman’s function mannequin is usually the ladies in her household, these she grows up watching. I’ve unknowingly imbibed a variety of customs, traditions and familiarised myself with our folklores once I was rising up. It was at all times a pleasant sight to witness elders within the household dressed fantastically for ceremonies. Clad in heirloom tissues or brocades, coupled with diamonds and pearls outlined a surreal imaginative and prescient of class. Influenced by such timeless poise, I couldn’t wait to develop up and be precisely like them.”

It’s well-known that Ghatge is said to the royal household of Kagal and her roots could be traced to Shahu Maharaj of Kolhapur. In some methods, her enterprise is a means of preserving her personal wealthy cultural heritage. With the social cloth of the country-leaning closely in direction of modernity, Ghatge has at all times been of the opinion that healthful growth consists of holding on to your roots and lineage. Impressed by the wealthy sartorial heritage of her circle of relatives, Ghatge hopes to make sarees extra accessible to fashionable girls. Her mom’s designs replicate the ornate look of conventional weaves however she brings to it a sure simplicity and a contemporary aptitude. The bigger imaginative and prescient for the enterprise is to uplift the weaver communities who’re nonetheless struggling to seek out their ft post-pandemic.

In her effort to take ahead the inventive lineage of our weaves, Ghatge believes that the label will preserve its eye on backing contemporary expertise. She explains, “Taking the legacy ahead, I’d like to encourage new artists and painters to a world of creativity, whose expertise will converse by all Akutee’s garments.This will probably be a supply of inspiration for my future designs. I hope this assortment will probably be treasured by all that can adorn Akutee items, whether or not it is every day or festive put on, the place they replicate the true magnificence and really feel they’re a part of this class.”


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